Viral campaigns are campaigns that are spread through the internet and social networking life facebook and you tube. Loads of people use youtube and facebook so they see it every day it also spreads from word of mouth-to-mouth talking, as they can chat about it because they can relate because they have both seen the youtube and facebook promotion.
High Budget:
High budget campaigns are when they are made with a lot of money in different and many sets and very famous actors. The sets could be anywhere and could cost some money to get to, also effects that are included in the films need to be done by a good graphics designer and this means that high budget films have a good cast.
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