Different Film Marketing Methods and what they are suitable for

The marketing methods I can remember from today are:
Film posters,
Trailers,
Clothes,
Video Games,
Documentary on the film,
Film websites.

Today I learned that some film marketing methods are suited to particular audiences. For example: Creating a poster for a film is best suited to a film whose audience is more going out because they will see the posters around more frequently than people who stay inside. Another example is, that creating a film website for a film is best suited to a film audience that go on the internet more because they would surf the internet and would found out more info through the film websites.

Today I learned that some film marketing methods are suited to particular genres of film. For example: Having a video game for a film best suited to a film which is from the action genre because you get to replay what they did in the film and actually feel like your doing it instead of them which you wouldn't normally be able to do. Another example is, that having a trailer for a film is best suited to a film which is from the horror genre because it gives you a taste of the horror in the film and if its in 1st person it could give an effect that its actually you.