Analysis of own Marketing Campaign

Website:

·         I have signified that the genre of my film is an action film by putting guns and having the thumbnail on the trailer as an explosion; it also has muscly men posing aggressively. The quote from EMPIRE saying that it’s the best action film of the year indicates its action too.

·         The conventions of a website that I have included in mine are buttons, embedded trailer, gallery, links to facebook and twitter.

·         I have included the famous actors, Vin Diesel and Tom Cruise as they are popular action actors. This will affect the audience by making them think the film is already awesome because it has their favourite action actors in it, it would also draw in the audience from the past films the actors have been in.

·         On my website I showed that the actors are notorious and cold-blooded I did this by taking shots of them with straight faces with a fierce look on their face. I also showed Vin Diesel with his arms folded as you can see his muscles clearly. This shows that he is strong and bold and will be an important character in this film. Tom Cruise has a straight face and has a hoody on with the hood way over his head to show that he is hiding or sneaking around. Showing that he’s a spy or maybe part of the covert ops.  They are both wearing black, black’s connotations are death showing that they are not merciful and are looking for violence.

·         In the trailer thumbnail I have shown explosions in a desert type area showing that this can be in a desert or somewhere in the middle-east although the characters are American this means that they’re could be a lot of travelling.

·         The website will appeal to male teenagers and onwards as it shows guns and violence and the trailer includes a lot of action as shown through the thumbnail and the website includes guns on it. There is a video and gallery button on the website so that people can see mini-clips of the film and photos that have been taking too. This will appeal to the males as it gives them more info little by little and makes the film more anticipated.

·         They would be encouraged to see the film because it is reviewed by EMPIRE which is a huge company which reviews films and gave it a 5/5 stars, which would make the audience think that the film is very good and the actors are hard people to get as well so they can tell that this film is a very high budget film meaning that it most likely would be good.

Storyboard:

·         I have signified the genre in my storyboard by including scenes when there is a lot of guns and violence it shows covert ops in operation too. This means that this is an action film, it had grenades too and tough men shouting. The colours were dark because part of the operation in the first part of the