I think its target audience is for woman who are planning or are thinking about getting married.
The unique selling point of this advert is that the woman on the cake is too heavy for the cake suggesting that she hasnt used Slim Fast so she should use it to become slimmer and lose more weight so it be better fir the wedding.
They would be interested in this advert because they can lose weight for their wedding.
The colours in this advert are happy and bright colours because its trying to represent a wedding.
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